Brave new world

As with every season of life, things change. For some, it’s cities, jobs, hobbies, interests, diet, etc. But, for me and my blog, the changing element is topic. This blog has sought to analyze social media and public relations thus far; its focus now will be on things unrelated to my current career — films, fashion, books and music, primarily.

With this in mind, I will leave readers with a quote from one of my favorite films, The Curious Case of Benjamin Button:

For what it’s worth: it’s never too late or, in my case, too early to be whoever you want to be. There’s no time limit, stop whenever you want. You can change or stay the same, there are no rules to this thing. We can make the best or the worst of it—I hope you make the best of it. I hope you see things that startle you. I hope you feel things you never felt before. I hope you meet people with a different point of view. I hope you live a life you’re proud of. If you find that you’re not, I hope you have the strength to start all over again.

Until next post,



Away We Go…

For months, no years, I have been meaning to bite the bullet and start a communications-related blog. In the past, I have had two travel blogs but never one that focused predominantly on public relations. I attribute my resistance primarily to fear. I have always thought, “Who would want to listen to my PR musings… I’m only a student.” What I did not realize until recently is just how empowering being a student is. We are on the cutting edge of everything public relations-related. We know the newest technologies like the backs of our hands. We understand social media like a leaf understands a tree. And most importantly, we have a fresh take on the industry, and it is us, not the generations of the past, that will determine its future.

Now, to get off my soapbox for a moment, let me introduce myself. My name is Lauren Switzer, and I am a senior public relations major and a communication studies minor at the University of Oregon’s School of Journalism and Communication. My desire for you, my reader, is to gain a greater understanding of the public relations world from the eyes of a 20-something about to enter it. I will focus on a variety of topics in this blog but all will relate back to public relations.

Having recently returned from living and working in Australia, I can guarantee that international public relations will appear on this blog more than once. I am absolutely obsessed with social media and am currently learning how to use it strategically for clients from Professor Kelli Matthews, so anticipate reading about that topic as well. While I list these as probable topics, I am not limiting the reach of this blog, so I dare you to expect the unexpected.

I hope to convey the knowledge I learn from all of my PR endeavors with you, while always writing in a manner that will excite and keep you reading. Welcome to my blog. I hope you enjoy it immensely.

Lauren Switzer